Sound familiar?
The idea is there.
The path forward isn't.
You have a product idea but don't know where to begin
You've tried searching for suppliers and felt overwhelmed
You're worried about minimum order quantities and upfront costs
You don't know how to get a white label or own brand product made
You want to start a side hustle but need a trusted guide
The Fully Founded difference
One expert.
Your entire journey.
We've spent 20 years navigating global supply chains, sourcing white label and own brand products for clients ranging from Walmart to local hairdressers. We know every shortcut, every pitfall, and every supplier worth talking to.
That expertise is now available directly to people like you, so you don't have to figure it all out alone.
Book a Call
About Kimberley
Hi, I'm Kimberley. I'm here to make your idea real.
I've spent over 20 years working across global supply chains, sourcing and developing white label and own brand products for clients at every scale: from multinational retailers like Walmart to independent local businesses and everything in between.
I specialise in turning ideas into tangible products: finding the right manufacturers, negotiating terms, managing samples, and guiding you through every step of the journey from concept to shelf.
I built Fully Founded for the dreamers, the side-hustlers, and the entrepreneurs who have a brilliant idea but need someone who's been there before to help them make it real.
Beyond the supplier
Compliance, logistics and import. Handled.
Finding a great supplier is only part of the picture. Getting your product made, certified, shipped, cleared through customs, and delivered correctly is where most first-timers hit a wall. We've navigated this for clients at every scale, so you don't have to figure it out alone.
Product Compliance
We make sure your product meets the legal and safety standards required in your target market, whether that's CE marking, UKCA, FDA requirements, or retailer-specific certifications. No nasty surprises at the border.
Import & Customs
We guide you through import duties, HS codes, and customs documentation so your goods clear without delays or unexpected costs. We work with trusted freight forwarders to get your products from factory to your door.
Logistics & Freight
From sea freight to air, from factory floor to fulfilment centre, we coordinate the full shipping journey. We compare options, manage timelines, and keep you informed every step of the way.
Labelling & Packaging Rules
Every market has its own rules on labelling, language requirements, and packaging regulations. We make sure your product is shelf-ready and compliant before it ships, saving costly rework on arrival.
Not sure if your product needs specific certifications? Ask us. We'll tell you exactly what's required.
Ask a QuestionThe journey
Pay for the step you're ready for.
No monthly commitment. No jargon. Just the support you need, when you need it. From first idea to first sale.
Start here
The Dream Session
A 60-minute 1-to-1 call to turn your idea into a real, actionable plan. We cover what your product is, who it's for, whether it's viable, and what your next steps look like.
Make it real
Supplier Matchmaking
We go and find your manufacturers or suppliers, get quotes, vet them, and present you with the best 3 options with a clear recommendation. You just pick one.
Get your sample
Sample & Refine
We manage the sample ordering process end to end, coordinate feedback with the supplier, and guide you through what to look for before you commit to a full order.
Place your order
Order Management
When you're ready to go, we manage your first production order: communicating with the supplier, tracking progress, and making sure everything arrives as expected.
Go to market
Launch Package
Get online and start selling. We set up your website or Etsy/Shopify store, write your product descriptions, and get you launch-ready.
Pricing
Simple, transparent pricing.
Best value across all 5 steps
The Fully Founded Bundle
Everything from dream session to launch. Save £138 and get priority support throughout your entire journey.
Optional ongoing support
The Founders Circle
Monthly membership for side hustlers at any stage. Access to a private community, monthly group Q&A call with Kimberley, resource library, supplier discounts, and member-only mini workshops.
Flexible approach
Pay as you go
Not ready for the full bundle? No problem. Start with The Dream Session at just £97 and only continue when you're ready. Each step is credited if you move forward.
What clients say
Ideas that became real products.
I had an idea for a skincare range for years but had no idea how to make it happen. Kimberley turned it into a real product in just a few months. I couldn't have done it without her.
The supplier matchmaking service alone saved me weeks of frustration. She came back with three brilliant options and a clear recommendation. I just had to say yes.
As a hairdresser wanting to launch my own product line, I was completely out of my depth. Kimberley made the whole process feel manageable and even exciting.
Get in touch
Ready to start your journey?
Whether you have a fully formed idea or just a spark of something, get in touch. We'll get back to you personally within 24 hours.